The BlueReef purpose: businesses deserves better technology partners

Our reason for being is simple. Giving businesses a better technology partner, with better technologies & teams to drive their company forward into the future.

Enabling businesses to grow

Technology for SMEs should be an enabler to growth and realisation of goals, not a hindrance. This is our whole job. In focusing on holistic solutions; simplified and managed - so we can help our partner clients succeed.

Protect our partner clients

It is our duty to protect our clients entire digital footprint from attack, theft or corruption. We seek out threats - internal, external, from any source; and neutralise all dangers in the physical & digital worlds.

Our failure to keep pace in this arena, is the failure of the trust we have earned from our clients - and we take it very seriously.

Setting the course for tomorrow

Our clients should expect us to keep an eye on the horizon, so they aren’t left behind. We want them to have the best – always. The mission is to continue to develop for the future, with an eye for exceptional service & solutions – and grow into an industry leader of tomorrows technology for SMEs – today.

Trust technology again

What does BlueReef Technology stand for?

Focus on the human

Technology firms always tend to lose sight of what matters: the human. We focus on communication & relationships with our clients, staff & partners to realise greater outcomes for all involved; with a great can-do attitude.

Always wear the white hat

Doing the right thing is a core ethos which drives all our decision making. We believe in having the confidence to admitting mistakes, correcting them – and learning from them. Trust is everything in relationships, and we will do all we can to earn that trust.

Own It

Any problem or responsibility, we choose to look at as an opportunity. In owning it, we are gifted an opportunity to innovate and find a better way forward. We enjoy figuring things out, and building better things.

And we've got some big plans...

We're really excited for the future.

You should see our roadmap to December 2025!

Just some of our partners:


Being a Microsoft Partner grants us access to a vast array of training, support and resources we wouldn't otherwise have. The digital transformation of customers is one of the largest tasks we undertake on every client journey; and having the latest and most effective technology is critical to making that journey a successful one.

Gold Microsoft Partner

Apple Authorised Reseller

BlueReef Technology became an Apple Reseller to help small business leverage iPads, iMacs & MacBooks with a local IT partner.


Stay Smart Online

Stay Smart Online is a Federal Australian Government Program which provides simple, easy to understand advice on how to protect yourself online, as well as up-to-date information on the latest online threats and how to respond. 

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Territory Proud

Territory Proud is an independent community support organisation dedicated to promoting NT businesses as a first choice for consumers whether they be private, business or government.

BlueReef Technology joined Territory Proud to push the “buy local” message and to further promote the world class quality businesses & people that the Northern Territory has to offer.


Australian Computer Society

The Australian Computer Society is an association for information and communications technology professionals with over 45,000 members Australia-wide.


We love being involved with the local community

Local support is important; BlueReef Technology proudly supports local organisations in an ongoing basis.

See our community engagements

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© 2008 - 2020 BlueReef Technology (Tropical Business Solutions Pty Ltd)